Guest appearances on podcasts and media houses are an effective way to enhance the impact of these opportunities and increase the speaker's exposure, authority, and networking opportunities.
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Businesses and individuals can maximize the benefits of these opportunities and reach a wider audience
Identifying podcasts and media outlets
The first thing we do in booking guest appearances is to identify relevant podcasts and media outlets that align with the speaker’s industry, interests, and expertise. We make sure that all these events are relevant to the market and trend.
Researching the show and host
Before reaching out to the show or host, we research their content, style, and audience to ensure a good fit. We prepare a list of suitable and matching events before applying. This can help tailor the pitch and increase the chances of acceptance.
Reaching out to the show
The next step is we reach out to the show or host and pitch the guest appearance. We use various tools and techniques, and design a brief introduction of the speaker, their expertise, and why they would be a valuable addition to the show.
Preparing for the appearance
Once the guest appearance has been confirmed, we prepare the speaker for the interview or podcast. This involves researching the topic, preparing talking points, and practicing responses to potential questions.
We also determine the success of the interviews and podcast episodes by regular assessments and measurements which are conducted with analytics, data and audience reach. The success is calculated and used for other bookings
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